The 2025 U.S. Hard Enduro Championship kicked off with a bang as Cody Webb rolled out a brand-new machine under an all-new banner. Making headlines at the opening round—King of the Motos—Webb introduced the Rocky Mountain Yamaha Team and his freshly-prepped YZ250X, marking a major shift in both his career and the sport.
This season, Cody Webb isn’t just racing—he’s pioneering a whole new team concept in American hard enduro. For the first time, Yamaha has officially stepped into the U.S. hard enduro scene, with Webb at the helm as their flagship rider. Not only is he piloting Yamaha’s YZ250X in this grueling off-road discipline, but he’s also taken on the roles of team owner and manager. This makes Webb the first rider to bring Yamaha’s blue livery to U.S. hard enduro with full factory backing.
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A New Chapter for Webb and Yamaha
“This is a huge leap forward for me, personally and professionally,” Webb said ahead of the season opener. “To be able to work so closely with Yamaha and build this program from the ground up is something I’m incredibly proud of.”
Webb emphasized that the 2025 season feels different from anything he’s experienced before. After years of riding for other outfits, he’s finally had the opportunity to choose every partner, every piece of gear, and every aspect of his setup. The off-season was packed with planning and preparation, but the hard work has paid off.
“This is the first time in my career that I’ve been able to hand-select each sponsor and create the ideal environment for success,” he continued. “Now it’s time to put that work into action at King of the Motos.”
Rocky Mountain Yamaha Team Setup
The team’s main weapon in the U.S. Hard Enduro series is Yamaha’s two-stroke YZ250X—a lightweight, aggressive, off-road machine tailored to the steep climbs and technical terrain these races are known for. In addition to the YZ250X, the team will also campaign the YZ250F in the AMA EnduroCross Championship. For both series, Yamaha’s GYTR division will offer critical technical support, tuning, and parts access.
The effort is part of a larger Yamaha initiative, involving both their factory racing division and their grassroots bLU cRU program. With a multi-bike fleet and long-term vision, it’s clear that Yamaha is making a serious investment in the off-road segment.
Big Name Sponsors, New and Old
One of the cornerstones of this new venture is Rocky Mountain ATV/MC, the title sponsor and a powerhouse in the off-road industry. Through their MSR (Malcolm Smith Racing) brand, Rocky Mountain will supply the team with vital components, gear, and apparel.
Webb also continues to enjoy unwavering support from many longtime sponsors. Brands like Red Bull, FMF, Rekluse, Bulletproof Designs, Nitromousse, Race Tech, XC Gear, ASV Levers, Seat Concepts, and FunnelWeb Filters have all stood by Webb throughout his decorated career and will remain instrumental in his 2025 campaign.
However, the list doesn’t end there. The new season also brings a fresh wave of partnerships. Webb’s roster now includes IRC Tires, Airoh Helmets, Sidi Boots, Havoc Goggles, Sunoco Race Fuel, Motorex Lubricants, Dubya Wheels, Excel Rims, Renthal Handlebars, Athena Racing, RK Chains, and RAD Custom Graphics. Each of these sponsors brings specialized equipment and support that will help Webb stay competitive throughout the long season.
Expanding Roles: Racer, Manager, Ambassador
While most riders focus solely on their performance, Webb’s 2025 journey sees him wearing multiple hats. Apart from racing and managing his own team, Cody has signed on as an official Yamaha brand ambassador. Part of his expanded role includes participating in select adventure and dual-sport events aboard the Yamaha Tenere 700, a versatile machine built for more relaxed yet challenging terrain.
Webb’s influence and responsibilities don’t stop there. He’s eyeing a return to the world-famous Erzbergrodeo, one of the most brutal and iconic extreme enduro races in Europe. This international presence signals that Webb and his Rocky Mountain Yamaha Team are planning to be a force both domestically and globally.
First Look: YZ250X Ready for Battle
Images from the King of the Motos event reveal a sleek and aggressive setup on Webb’s YZ250X. Outfitted with custom graphics from RAD, performance upgrades from GYTR, and bulletproof protection from his trusted sponsors, the bike is clearly built for the most punishing terrain the U.S. has to offer.
The YZ250X itself is already known for its hard-hitting powerband, featherweight chassis, and responsive handling—key traits in the world of hard enduro where every ounce and every second counts.
With such a complete package—both machine and team—it’s clear that Cody Webb is not just showing up to compete. He’s here to win, lead, and reshape the way hard enduro racing operates in the U.S.
Frequently Asked Questions (FAQs)
Q1: What is Cody Webb riding in the 2025 U.S. Hard Enduro Championship?
A: Cody Webb is riding the Yamaha YZ250X in the U.S. Hard Enduro Championship. For the AMA EnduroCross series, he will compete aboard the YZ250F.
Q2: What makes this season different for Cody Webb?
A: For the first time in his career, Cody is managing his own team—Rocky Mountain Yamaha—and has personally chosen all sponsors and partners. He is also Yamaha’s first officially supported hard enduro rider in the U.S.
Q3: Who are the key sponsors supporting Webb in 2025?
A: Key sponsors include Yamaha Racing, Rocky Mountain ATV/MC (via MSR), Red Bull, FMF, Rekluse, Nitromousse, Race Tech, and newer partners like IRC Tires, Sidi Boots, and Motorex Lubricants.
Q4: What roles will Cody Webb have in 2025 beyond racing?
A: In addition to racing and managing his team, Cody will serve as a Yamaha ambassador, appearing at adventure events on the Tenere 700 and potentially competing in international events like Erzbergrodeo.
Q5: What is the significance of Yamaha’s entry into U.S. Hard Enduro?
A: This marks Yamaha’s first official factory-supported effort in American hard enduro, signaling a major commitment to the off-road racing community in the U.S.
